Target Audience

The audience that will probably watch our film will be 15-20 year olds. There will be a range of ages due to the hybrid of genres that we have included, mystical and thriller, so because of this hybrid genre it will appeal to two or three different sets of audiences who like the particular genres.
Our film would have a 12A rating as there is a death scene and some scary stalking which some parents may not want their children watching but other than those scenes there is nothing totally disturbing, there are no sexual scenes or bad language so a higher rating is not needed. I have looked on the IMDB (International Movie DataBase) to support our rating and many of our similar films ahve the same rating depending on their content. Twilight has the same rating and it has more scenes of a violent nature and some sexual scenes whereas ours contains none. By setting a age rating to a film you are effectively saving your own skin in case someone too young watches it and is seriously harmed either physiologically or psychologically by what they have seen.
A problem with rating your film though is that if it does indeed include 18 rated scenes and language then there is less of an audience to come and see your film rather than a 12A film, as even though your ideal/target audience would be from 15-19 older people may also be interested and come to watch it too giving you a greater audience and a greater profit.